BOCAGE was a retail brand on the forefront of an emerging resurgence and modernization of a DIY culture.
2001-2014
BOCAGENEWYORK.COM
The website shipped vintage chains and charms and all sorts of unique specialty supplies all over the world to makers with a discerning eye.
NEW YORK MAGAZINE
The shop’s Lower East Side location got a lot of great exposure from editors and designers who frequented the area, known for dive bars and shops and an edgy fashion forward vibe.
NYLON MAGAZINE
BOCAGE gained a reputation for putting a subversive spin on traditional styles and stocking materials and inspiration incomparable to a mainstream craft store. This attracted customers who fit into music, art, and fashion driven scenes, giving the brand a unique and loyal following that engaged with the shop in ways that made DIY and customization and the little Lower East Side storefront a collaborative concept on a deeper consciousness.
50 TEASE
50 Tease is a book featuring 50 different DIY projects for upcycling t-shirts. The concept of the Boyfriend Tee was to feminize a man’s t-shirt by slicing it up into a plunging neckline, ruching the back to cinch the shape in tight, and adding built in beaded chain necklaces to the front and wearing it on date night to see if he recognizes it’s his shirt.
MATERIAL WORLD
I met Cat Wei-Dean when she visited the shop; she hosted a fabric and family home dec DIY shows on TLC and invited me to contribute several projects in the book that accompanied her Material World.
SPREAD THE LOVE
New York City was the perfect platform to spring an unconventional brand and niche audiences loved the weirdness that was BOCAGE.
APPEARANCES
DIY goes in hand with informative entertainment and networks like E!, The Style Network, and MARTHA provided memorable experiences for the books.