WAXING POETIC

LEAD PRODUCT DESIGNER
2008-2015

STERLING SILVER + BRASS KEEPSAKE JEWELRY AND GIFTS

WP IS AN HEIRLOOM QUALITY STERLING SILVER AND BRASS WITH MIXED MATERIALS JEWELRY LINE IN THE GIFT MARKET, AVAILABLE AT INDEPENDENTLY OWNED BOUTIQUES ACROSS THE UNITED STATES. THE LINE IS KNOWN FOR IT’S USE OF LETTERS, WORDS, MESSAGING, POETRY, AND WAX SEALS — IN BOTH THE FINISHED STYLES AND THE MARKETING, AS WELL AS THE INTERNAL BRAND MANIFESTO. ALSO STRONGLY INFLUENCED BY FAITH BASED CONCEPTS ACROSS ALL BELIEFS, AND POSITIONED WITH AN ITALIAN AND FAMILY OWNED IDENTITY. THE PRODUCT LINE CONSISTS OF INTERCHANGEABLE CHARMS AND CHAINS THAT CAN BE CURATED INTO STORIED CHARM NECKLACES, CHARM BRACELETS, CHARM EARRINGS, AND STACK RINGS. THE JEWELRY INCLUDED A CUSTOMIZABLE LINE WHICH EVOLVED INTO A MLM DIVISION AROUND 2015. ADDITIONALLY WE DEVELOPED TABLETOP GIFT ITEMS LIKE CANDLES, BLESSING BOXES, AND SCARVES, AS WELL AS PRIVATE LABEL HOME DECOR AND JEWELRY COLLECTIONS FOR MASS MARKET. MY ROLE AT WP WAS CONCEPTUALIZING, RENDERING, AND DEVELOPING THE PRODUCT AND MANAGING THE SAMPLE PROCESS WITH FACTORIES IN BALI, THAILAND, AND ITALY. WORKING IN A CLOSE RELATIONSHIP DIRECTLY WITH OWNER FOUNDER, PATTI PAGLIEI, I WAS ALSO A CONTRIBUTOR TO THE BRAND IDENTITY AND MARKETING DEVELOPMENT, CREATING PACKAGING, DISPLAY SYSTEMS, TRADESHOW BOOTHS, AND MORE. MY TIME AT WP STARTED IN A TINY NORTHERN CALIFORNIA WAREHOUSE SPACE AND WE SPENT THE NEXT YEARS OUTGROWING THREE RETAIL STORES AND TWO WAREHOUSE SPACES WHILE HOSTING MEET AND GREETS AT THE ATLANTA AND DALLAS GIFT SHOWS.